Tourism growth

Tourism and recreation have grown exponentially over the past decades. They bring income and jobs, increased understanding of other cultures, preservation of cultural heritage and investments in infrastructure.

Tourism and recreation are steadily becoming two of the most important social and economic activities in Europe. The reasons for this growth are substantially improved road networks, more disposable cash for holidays, cheaper travel and lower accommodation costs.

However, some forms of tourism and recreational activities destroy habitats, degrade landscapes and increase competition for scarce resources and services, such as land, fresh water, energy, and sewage treatment.

In addition, local populations sacrifice some traditions and become overdependent on tourism income.

Increasing pressures 

The future of Europe's tourism